Gist: Facebook removes Page Likes - says it is removing fake likes  (Read 2769 times)

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Do you have a facebook Page?

Did you just notice that instead of an upward trend of likes, you suddenly start seeing a lot of unlikes - I am sure you were like me wondering what on earth you did wrong for this number of people to be unliking your page....hehehe

Well its the people, Its facebook itself removing what it has tagged as fake likes on your page in a bid to keep activity genuine - at least thats what the site says.

Why Facebook cares about fake likes

Likes created by fake accounts or people without real intent are bad for people on Facebook, advertisers and Facebook itself.
We have a strong incentive to aggressively go after the bad actors behind fake likes, because businesses and people who use our platform want real connections and results. Businesses won't achieve results and could end up doing less business on Facebook if the people they're connected to aren't real. It's in our best interest to make sure that interactions are authentic, so we have a number of teams that detect fraudulent activity and shut it down.

We work hard to ensure that the connections between businesses and people are genuine and meaningful and want to share the resources we have to help you understand where fake likes come from, the defences we have in place and tips on how to safeguard yourself against fraudulent activity.

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