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As a company, you have to always keep in mind that the world does not need to fall in place with your brand, rather you need to be innovative by gauging the mood of the consumers and the changing trends in your domain. Resistance to this can harm your company as the makers of Nokia, the Finnish company that makes the most number of mobile phones in the world, would tell you. It could not keep itself in sync with the changing trends in the smartphone industry, whereas the likes of Samsung, HTC, Motorola and LG, embraced Android, one of the popular operating systems to witness a boost in their sales. Nokia still is the world leader in the cell phone market, but many believe that it is a sinking ship, something which even the leaked memo of Stephen Elop, Nokia's CEO, acknowledged by telling his staff that we were "pouring gasoline on our own burning platform".
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 It would not be wrong to say that social media has become an important part of most of the online business marketing campaigns. Many of the small to intermediate companies have already embraced this concept and are benefiting enormously through their efforts. It has given these organizations the power to reach out to their customers in a more interactive manner and to attract new followers as well. Blogger, Facebook, twitter are some of the favorite platforms for such marketing purpose. Many of the companies today overlook the power of integrating social media in their marketing strategies. Their main excuse is that they lack the time, resources and the man power to handle the tasks of social media marketing on a daily basis. The solution for an organization looking forward to implement SMM but lacking the resources is outsourcing.
Social Media gives you the opportunity to create a brand identity for your company. You'll no longer be talking at your customers but you'll be talking to each and every one of them. You might be 'THE' company that offer weekly giveaways or regular discounts or amazing annual sweepstakes. A great way to boost your customer service is to truly understand your industry, let your customers ask you questions so you can answer them confidently, respond to what they have to say. This proves to your customers that you care and helps build a bond and a relationship. When your business is willing to share its knowledge and wants to help people it, can really show how great your employees are. For smaller businesses customer loyalty is so important, and customer loyalty puts an emphasis on customer satisfaction. You may offer prizes or rewards for loyal customers. Social media has really blossomed into a truly interactive form of marketing. So it's up to you how your business interacts with its customers.