[The Guardian] Roadside retro: Steve Fitch’s American motel signs – in pictures

Roadside retro: Steve Fitch’s American motel signs – in pictures

Photographer Steve Fitch has captured motel signs across the US, showing a range of styles during different decades, displayed at a new exhibition at the Joseph Bellows Gallery in La Jolla, California. ‘What does matter is the idea of theme and variation, how a collection can be interesting because of the variety of specimens,’ Fitch said. ‘A collection of butterflies illustrates this idea, for example, and photography is such a great medium for collecting and comparing, which is what my motel sign project is ultimately all about’

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Source: Roadside retro: Steve Fitch’s American motel signs – in pictures

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