Senior Manager,Geo Marketing - MTN Nigeria Opening

Job Description

•  Provide direction in decision making over prioritizing a location vs. other candidate areas for its inclusion/exclusion in a project phase.
•  Provide close insights of the nationwide markets major decision to target market for promos and campaigns.
•  Oversee the analysis (site wise complete analysis, customer behavior analysis, emerging potential locations, network traffic & statistics) of huge volume of data and translation to meaningful information to relevant stakeholders.
•  Ensure MTNN competitive brand strength remains strong against competitors through competition benchmarking, market insights, planned rollouts and campaign/promo plan.
•  Oversee close monitoring of locations/cities monthly subscriber, sites, sales behavior and coordinate appropriate measures towards ensuring improvement of these affected locations.
•  Manage competition benchmarking and geospatial analysis to highlight stronghold areas, (areas that require immediate attention, areas where competition aggressiveness is observed) and carry out all necessary measures to maintain /enhance our strength.
•  Provide close coordination between technical, sales and marketing departments towards coverage expansion keeping in view the MTNN objectives and constraints.
•  Lead quality improvement program and execution excellence.
•  Oversee budget allocation and monitor budget spend on regional Engine Room initiatives in line with approved plans
•  Secure successful implementation of key transversal location/geo based projects and initiatives across

Additional Information

Posted:     October 12, 2012
Type:     Full-time
Experience:     Mid-Senior level
Functions:     Marketing 
Industries:     Telecommunications 

Job available via LinkedIn