APC Adopts New Logo, Slogan, And Motto

Coalition partners in the All Progressives
Congress, APC, took a bold step towards
registration as a new party early Wednesday
in Abuja when nine of the 11 governors in the
group finally adopted a logo, a slogan, and a
motto for the proposed party.
The adopted logo is the green-white-blue
background with a broom on the white background.
The logo however has a red base.
The group also adopted “Justice, Peace and Unity”
as its motto, and settled for “Change” as its slogan.
“Our choice of the slogan “change” is based on the
believe that it will resonate widely and help
galvanise citizens currently dissatisfied with the
lack of progress in all facets of our nation’s life
under [president] Jonathan’s dispensation” said a
reliable insider to the various meetings who sought
to retain his anonymity. “we are close to
registration you can see” he added.
The governors arrived at their choice after meeting
with the technical committees set up to fashion out
identity symbols for the group at the residence of
Mr. Tom Ikimi, chairman of the merger committee,
and one-time foreign minister, in the Maitama
District of the Federal Capital Territory in Abuja.
It was earlier reported that the proposed party
planned to retain the broom on the white
background as its logo, expressing the influence of
the Action Congress of Nigeria (ACN), one of the
partners to the alliance.
The proposed party however defined its unique
identity from the ACN by rendering its colours in
vertical rather than horizontal bars, and by
replacing the black horizontal base of the ACN with
red.
The ACN logo, unlike the APC logo had no red
frames, however the broom on the white
background, according to insiders at the meeting,
was a concession to the view that the broom is
generally more acceptable and impactful than
ANPP’s maize and CPC’s pen.
The substitution of the word “unity” in the motto is
also a shift from the ACN’s motto of Justice, Peace,
and Prosperity.
At the Wednesday morning meeting to adopt the
identity symbols for the proposed party, Mr. Bola
Tinubu, a patriarch of the ACN, who returned to
Nigeria early Tuesday after an overseas trip, joined
the nine governors in reaching the decision.
Mr. Tinubu habours a perennial presidential
ambition and is billed to launch a book he co-
authored on economic and financial policy titled
Finacialism in Lagos on Thursday, 7th March.
The identity symbols will be presented to a Joint
Inter-Party Merger Committee later on Wednesday
for ratification, along with the reports of the
committees set up to decide on a manifesto and a
constitution.
The work of the three committees is part of the
group’s preparation to seek registration from the
Independent National Electoral Commission (INEC).
The Action Congress of Nigeria (ACN), Congress for
Progressive Change (CPC), All Nigeria Peoples Party
(ANPP) and faction of the All Progressives Grand
Alliance (APGA), early last month, announced their
plan to merge into a single party to be known as
APC.
Early in the life of the Manifesto Committee, which
was tasked to draw up the motto, slogan and
message, there were initial disagreements over the
inclusion of APGA’s symbol following the insistence
by a faction of the party that it was not part of the
merger deal.
Imo State Governor, Rochas Okorocha, led some
members of the party to the merger, which a
faction loyal to his Anambra State counterpart,
Peter Obi, denounced.
The Manifesto Committee has reportedly
recommended that the party move towards the left
as its philosophical and ideological content.
The committee has recommended free education,
public sector investment and internal democracy as
part of its manifesto of the proposed party