Do you use 2go? Meet 2go now on Android OS

2go, African mobile social network has launched its long awaited for app for AndroidTM on the Google Play StoreTM.

The company, which scaled to over 10 million active users with only four developers, has been actively recruiting developer talent over the last 6 months to help accelerate it in to the smartphone market.

 In Nigeria, where 2go is the largest social network, feature phones still dominate with around 88% market share, although AndroidT is growing increasingly important.

“Android is the fastest growing mobile platform across Africa, and with sub $50 Android devices on the horizon, 2go’s mostly feature phone user base can now migrate with 2go as they move to smartphones”, said Alan Wolff, who founded 2go with Ashley Peter while still at university in Johannesburg in 2007.

According to Brad Taylor, MD of GfK South Africa, Android phones now represent 5.2% of current monthly phone sales in Nigeria, up from 3.4% in September 2012. Taylor noted that this trend is accelerating across Africa.

“In Kenya, which is a more mature Android market, 52% of monthly sales are Android phones,” Taylor added.

“We wanted to make sure that the first version of 2go for Android met the high expectations of our passionate user base”, said Wolff when asked why the market has waited so long for an Android version of 2go.

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