JUMIA recorded over 1,500,000 visits on BLACK FRIDAY ....

JUMIA has over 1,500,000 visits and an increase tenfold in sales within 24 hours



Lagos, Dec 1st, 2014 - JUMIA, Africa’s largest online retailer, kicked off “Black Friday” offering special deals and discounts of up to 75% across its large assortment of products, including best-selling electronic devices, home and living products, groceries, service deals, sport products and toys.

Within 24 hours, JUMIA reached an all-time peak in sales as tens of orders were placed on the website every second, seeing an extraordinary tenfold increase in total number of orders compared to Black Friday 2013. Jumia Nigeria also recorded over 1.5 million visits to their website in a single day, numbers which point to the fact this is the highest recorded for any website in Nigeria.

Customers’ favorite deals sold out within a few hours, it consisted of flatscreen TVs, digital cameras and ventilation systems. Over 50% of the visitors accessed the site through a mobile device via Android , iOS and other devices.

- Jumia Press release