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Topic: Minister Inaugurates Audience Measurement Task Force  (Read 900 times)

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Minister Inaugurates Audience Measurement Task Force
« on: January 20, 2022, 07:16:23 AM »
Minister Inaugurates Audience Measurement Task Force

Minister of Information and Culture, Alhaji Lai Mohammed, yesterday inaugurated Audience Measurement Task Force to boost advert revenue and also deliver a world-class, scientific audience measurement system for Nigeria. Mohammed while speaking at the inauguration of the Audience Measurement Task Force in Abuja yesterday said Nigeria’s broadcast advertising market is punching far below its weight, […]

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