BlackBerry launches the Z30 ~ WHat do you think ?

So BlackBerry tried to stun the world in another desperate bid to staunch the hemorrhage they have been experiencing in the SmartPhone market. It is no news that Android and iOS have raised the bar sky-high that only the strongest can keep up. We saw what happened to Nokia. For those who live under a rock though, Nokia has had to cling steadfastly to the nipples of Microsoft for sustenance. BlackBerry has made a comeback – once more – with the launch of their largest Smartphone yet: the BlackBerry Z30.

However, the applause BlackBerry has received so far for their troubles has been dismal. The accurate descriptive word for this is “crickets”, to be honest. When we consider the media hype the launch of the iOS 7 got and that for BlackBerry Z30, we cannot help but shed a tear for the company formerly known as Research in Motion.

The mind boggles. What went wrong this time? They beefed up their battery (2,800mAh, we hear), beefed up the screen size, powered it with their juicy BB 10 OS, yet the encore is a whisper.


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