Gameover for BlackBerry?

Since the emergence of the iPhone age in 2007, loyal BlackBerry users have watched their favourite device maker stumble into an ever-steepening decline.



Todd Leopold of CNN reports that some of the collapse is due to the consumer changeover to Apple and Google Android products but the company, once known as Research In Motion, hasn't helped itself with poor planning and delayed product introductions.

On Monday, the company that once blazed the trail in the smartphone market announced it's being taken private by its largest shareholder, Fairfax Financial, a Canadian insurance company.

The move comes on the heels of an announced $1 billion quarterly loss and layoffs of 4,500 employees. Its future as a maker of smartphones may be in doubt.

Now the dwindling numbers of loyal BlackBerry users must decide if this is the last straw.

For all the attention paid to BlackBerry's fall and the rise of iPhone and Android, there's still a sizable BlackBerry market out there. Forbes magazine estimates that there are in excess of 50 million BlackBerry users, and they remain fiercely devoted to their phones, with their secure e-mail software and physical keyboards.

"I think that Fairfax should double down on BlackBerry 10 and the combination of corporate and consumer market that appreciated the rock solid communication platform it offered," wrote Ronen Halevy on BerryReview.com. "This means an end to the 'me too' additions of features to BlackBerry 10 and instead appealing to the market that made BlackBerry take off."

Chris Umiastowski, a tech analyst and regular contributor to the BlackBerry boards on CrackBerry.com, says BlackBerry fans should remain wary.

"Going private doesn't necessarily change the outcome for the company. All it is guaranteed to change is the ownership structure," he said via e-mail. "It's not a nail in the coffin, nor is it some massive opportunity to fix themselves. No matter who owns the shares they still have to compete with solid competitors. Going private just lets them operate outside of so much public scrutiny."





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