Firms urged to embrace creativity

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Firms urged to embrace creativity

« on: September 24, 2023, 01:00:15 PM »

Firms urged to embrace creativity

The Chief Executive Officer, FoodCo Nigeria, Ade Sun-Basorun, has urged consumer goods companies to reconfigure their product designs as part of new strategies to cushion the effects of inflation. Sun-Bashorun made the appeal, according to a statement on Friday, during an interactive session with journalists. He said, “Given its dependence on a buoyant consumer class,

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