Stakeholders Decry Growing Decline In Trust Of Celebrity Influencers

Stakeholders Decry Growing Decline In Trust Of Celebrity Influencers

Critical stakeholders in the marketing industry have decried the increasing decline of public confidence in influencers, despite the fact that 60 per cent of advertising budgets are currently allocated to them. This is even as they have stressed the importance of using data and insights to drive sustained and authentic communication that fosters brand engagement, […]

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