Puma to supply kits to Gunners from 2015

German sportswear company Puma will become the kit supplier to English football club Arsenal from next season in a deal worth more than 30 million pounds a year to the Premier League leaders.

Puma has ousted U.S. group Nike which has provided Arsenal's red and white shirts for the past two decades.

The deal with Arsenal shows Puma's determination to re-establish itself as a core sports brand under new CEO Bjoern Gulden after moving more into lifestyle and fashion.

"Arsenal represents a major commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand," Gulden said. Puma, which supplies kit to German football club Borussia Dortmund and national teams including Italy, said it was aiming to establish itself as the clear number-three football brand behind market leaders Adidas and Nike

Read more at: FirstPort