[The Guardian] Independent businesses: have your online sales been affected by the rise of AI?

Independent businesses: have your online sales been affected by the rise of AI?

We’d like to hear from independent retailers about how changes to online searches has affected them. We’d also like to find out from customers about how easy it is to track down independent retailers

We’d like to find out more about how your business has been affected by changes to online searches amid the rise of AI.

Independent businesses have traditionally relied on online advertising for increased visibility and sales, even if they are based on the high street. However, with the introduction of AI mode and AI Overview summaries on Google, and the proliferation of LLMs such as ChatGPT or Google Gemini, people are altering their search habits, which may affect the online visibility of small businesses.

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Source: Independent businesses: have your online sales been affected by the rise of AI?

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