Fall Out of 'D Chelini Bitting : Luiz Suarez looses sponsorship Deal

 Luis Suarez's sponsorship deal with poker brand 888 was cancelled on Friday morning as the fall-out from his World Cup biting scandal continues to intensify.

The Liverpool and Uruguay striker only became one of the online gambling company's brand ambassadors last month.

The company have acted swiftly, however, after Suarez was banned from all football-related activity for four months for biting Italy's Giorgio Chiellini.

"888poker signed Luis Suarez following a fantastic season for which his achievements were widely recognised," the company said on Friday. "Regrettably, following his actions during Uruguay's World Cup match against Italy on Tuesday, 888poker has decided to terminate its relationship with Luis Suarez with immediate effect," it said in a brief statement.