Chelsea announces the Signing of Diego Costa for £32million

Chelsea have announced the signing of Spanish striker Diego Costa from Atletico Madrid for £32million. Jack Lang analyses how Diego Costa could fit in at the club, and turn them from also-rans to title favourites...

Jose Mourinho is nothing if not a careful cultivator of his own public image. Between the brash press conferences and the touchline theatrics, the Portuguese has almost unrivalled mastery of the narrative that accompanies his career. Even when Mourinho gouges an opposition coach's eye, you sense that – even if only on some oblique, subconscious level – he is in command.

It was odd, then, when Mourinho let slip his feelings about his forwards at a corporate event in February. “I have a team but no striker,” he said, failing to realise that he was being taped. Well, allegedly failing. For really, it was hard to read the comments without feeling sucked into a ruse, a trap laid by Mourinho to strong-arm the Chelsea hierarchy into spending big this summer.

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