Wine maker rates Nigerian market high

The Export Manager, Baron de Rothschild, makers of Escudo Rojo Chilean wine, Mr. Thomas Frotte, has rated the Nigerian market very high.

Frotte, who made the rating during a carnival in Lagos to promote the wine, said it was necessary to sustain customer loyalty in any market.

He said, “The Nigerian market is the first market in the world for Escudo Rojo. It is very important and this is where we created the success story for the product. We made the product with the knowledge that few companies have to win the market.

“It is obvious that everyone wants to have friends and fun. That is the purpose of doing this carnival to connect the customers. However, it is good for us to have a good time together and that is what Nigerians, especially those in Lagos, want. It is the brand of the Nigerian people. It appeals to everyone.”

The Managing Director, GDN Nigeria Limited, Mr. Alex Kothoor, said it was necessary to identify the target market for any product.

He said, “You must build a brand that appeals greatly to the target customers. For instance, Escudo Rojo appeals to the Nigerian customers. It is available everywhere because that is the demand. We believe that maintaining customers’ loyalty will be a great asset for the product acceptance, which will in turn aid business development.

“To encourage the customers, we gave them materials to decorate their shops and gave them two bottles free in every shop, which they are happy about. They are also given shirts and caps to make them participate in the carnival and make them happy.”

He explained that customer satisfaction was important to great sales.

“We maintain top shares in the world, especially in Lagos, and we don’t want to lose our values and we don’t want to leave the product in the hotels, restaurants and official places alone, we want to make the people happy. This will give them comfort in the brand,” Kothoor added.

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