Okusaga: Despite Optimism, There’s Need for Caution in 2018

Okusaga: Despite Optimism, There’s Need for Caution in 2018

 Mr. Bolaji Okusaga, who recently bowed out as the chief executive of The Quadrant Company, to establish Precise, a reputation design and generation company, spoke to Raheem Akingbolu on likely marketing communications trends in 2018. Excerpts:   What are your thoughts on the performance of the Public Relations (PR) industry in 2017? According to the Holmes Report, while […]
Source: Okusaga: Despite Optimism, There’s Need for Caution in 2018

-----
post culled from thisdaylive