Topic: Nigerian's spend over $60 million on Champaign [Apparently we dont like beers]  (Read 1389 times)

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Recent data puts Nigeria among the fastest-growing countries in the world for champagne consumption, spending an estimated $59 million in 2012 on bubbly, according to Euromonitor International research firm.

That number is up from $49 million in 2011, and the firm forecasts that the country will spend some $105 million on fizz in 2017.

Analysts say oil wealth, hip-hop, movie stars and an elite obsessed with status symbols have driven demand.

One Euromonitor analysis using data from about a year and a half ago forecast Nigeria, Africa’s largest oil producer, as having the world’s second-highest growth in new champagne consumption from 2011-2016, trailing only France.

The study showed 849,000 litres in new consumption during that timeframe in Nigeria, Africa’s most populous nation with a huge gap between its rich and poor.

 

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