Facebook Home Hits 'About 1 Million' Downloads in 4 weeks

Four weeks ago, Facebook launched Facebook Home, a launcher for Android that brings the social network's experience front and center.

The company on Thursday invited a small group of reporters to its campus to discuss Facebook Home, its successes and challenges, and what we can expect to see added to the platform in the future.

“We’re at just about 1 million downloads on Home,” Facebook's Director of Mobile Engineering Cory Ondrejka told the group, a number which he says is about where Facebook wanted to be at this time. He didn't, however, share how many of those 1 million downloads were currently active users of the app. The company says the number will be important to them in the future. Right now it is focusing on the engagement level of those current active users, however many there happen to be.

“This is the first product for us that has focused on mobile best,” Ondrejka said.

Mobile best is different than Facebook’s focus on "mobile first." Home is the first product the company has created with an intention to make mobile better than the experience you might get elsewhere.

“We’re doing a relatively slow roll out intentionally,” says Ondrejka, so Facebook can learn from early adopters, and make changes as necessary.