Strategy: Panera is reinventing bread as 'healthy' as sandwich chains like Quiznos and Subways struggle to survive

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Strategy: Panera is reinventing bread as 'healthy' as sandwich chains like Quiznos and Subways struggle to survive

« on: October 21, 2018, 01:07:55 am »

Strategy: Panera is reinventing bread as 'healthy' as sandwich chains like Quiznos and Subways struggle to survive

Panera Bread CEO Blaine Hurst says that the chain has long grappled with the question: "Is bread a problem?" Panera's conclusion is "no," rolling out a whole-grain policy and a new streaming television show that highlight how healthy bread can be.
Source: Strategy: Panera is reinventing bread as 'healthy' as sandwich chains like Quiznos and Subways struggle to survive

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