[The Guardian] The big picture: a deadpan roadside sign in Nevada

The big picture: a deadpan roadside sign in Nevada

Jane Hilton lived for a year in Nevada while making a documentary and fell in love with its climate, colours and light

When this roadside sign caught Jane Hilton’s eye in Dayton, Nevada, back in 2002 she decided to capture the image as an exemplar of the deadpan humour of the sagebrush state. “Little did I know how pertinent it would feel almost two decades later, after two months of lockdown,” she says. “It’s all about the timing, isn’t it?”

Hilton made her name documenting US culture, in particular the American west, over the past 20 years. At the time she took this photograph she was directing a documentary series for BBC Three called Love for Sale about sex workers in Nevada, the only American state where prostitution is legal.

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